Índice:Global strategic alliances: 1. The new China Hotel in Beijing; 2. Tentative withdrawal from a joint venture: Shalimar laboratories, ltd; 3. Confronting globalization: atencio plasticos search for a strategic alliance; 4. The potato business; 5. Nissan United kingdom, Ltd. ; 6. Strategic allianace in India: Sage publications; 7. Westel (A): Start-up of a joint venture; 8. Westel(B): Overcoming financial problems; International gateway company, LDT; 10. Beijing Jeep corporation: American Motor’s experience in China; 11. Orient-U.S. Leasing Corporation: A Japanese-American joint Venture in financial; 12. Kuwaiti /Chinese business partnership. Globalização: 13. International espionage at IBM: Hitachi, Lda; 14. Motorola Analog division: development of a shared global vision; 15. Opening a closed city: Challenges at the new frontier.Internacional business negociations: 16. Confrontation or collaborations:Two strong executive; 7. ATT : technically brilliant but interculturally average; 18. Litigation isn’t the Japanese way:Nippon, Inc and Raleigh, ltd. International Marketing: 19. Testing solar stoves in Mexico: Alten Technologies, Inc;

20. The Alpaca industry of Peru; 21. Motorola’s attempts to increase market share and profits in Japan; 22. Client development in Japan: Elcolab, Inc.; 23. Anheuser-Bush (A): Developing a global brand in Germany; 24. Anheuser-Busch (B): Developing a global brand in great Britain. International _Management: 25. Cross-cultural collaboration at EUROSYS; 26. Between a Rock and a hard place – A question of Ethics; SSA Mexicana: A Korean prescription for success in Mexico; 28. Motorola, Inc. CPSTG: Performance management as a process for change; 29. Merck and company, Inc –Having the vision to success; 30. Selling development to Somalia: The food monetization program. Managing a culturally diverse work forca: 31. Managing a culturally diverse work force on a Southern African gold mine; 32. Managing a culturally diverse work force in Indonesia; 33. Banking on diversity: Familiarity breeds contempt at security first bank; 34. The maquiladora industry and Mexican unions: The new national political strategy. International service excellence: 35. A quality implementation case: Kaizen at firestone New Zealand; 36. Service excellence in the travel industry: Singapore airlines.

Resumo: This book presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace.